How to Perform Keyword Research for an E-Commerce Website?

September 6, 2018

Performing keyword research for an e-commerce website could be a bit tricky if you don’t have any clue on how to make it. And you will surely be glad to learn that this article will mainly focus on how to do effective keyword research for an e-commerce website as like the professional SEO services Sydney. Therefore, I would like to request you to keep reading this article to know more in details.

So to start, the very first thing that you will need to do is to get some of the most essential and vital tools like SEMRUSH, GOOGLE KEYWORD PLANNER, KEYWORD FINDER, KEYWORD REVEALER and few websites like Wikipedia, Quora and so on. Once you have all the things I mentioned here, then the next thing that you will need to do is to search for the topic that is totally relevant to the product you have for your business. Basically, you will need to make the full and complete utilization of those tools in order to get a very friendly idea on what people are searching for reaching out to your business/products. So once you are done with generating a lot of keywords by making use of those tools that I mentioned in the above, then the next thing that you will have to perform is to choose the most appropriate keyword from there. And now the question is, how can you do that actually?

Well so to perform that, you will need to consider four facts. The very first one is the search volume which is pretty much essential for any keyword. But when it comes to a matter of search volume, I must say there is no fixed search volumes are there to indicate that the keyword is good or bad. Because for some industries 100 search volume is pretty awesome where for other industries 10000 search volumes are simply nothing. I repeat nothing. Just nothing.

Second, you will need to consider the commercial intent. Especially for an e-commerce website, this is important to understand the commercial intent behind every keyword. And how we can perform such. So to do that, put your keyword into one of the most popular and vital free keyword researching tools, named Google keyword planner and take a look at the suggested bid section. So it can easily be said that the more the suggested bid, the higher the commercial intent it has.

Third thing is, the keyword you going to choose must need to be related to your product. Means try to choose such a keyword in which the term “keyword-product” fits well.

Last but not the least is the competition which you can easily know by using the tool, SEMRUSH. Because we should always avoid keywords that have an extraordinary level of competition. Instead, we should focus a lot more on getting the low competitive keyword. Sometimes, we can also pick up the keywords with medium competition.

So this is how you can perform keyword research for an e-commerce website. And this is how the experts of top-notch SEO services like Brisbane SEO services perform keyword research for their e-commerce clients. Thanks for reading!